Hi All,
I've been trying for a long time to improve our ads with very poor result :-(
I then changed the budget and tweaked the ads the best I could but results are still bad.
Here are last months stats..
Clicks 8,587
Impressions 169,613
CTR 5.06%
Avg. CPC £0.47
Avg. CPM £23.72
Total Cost £4,024.06
Conversion Rate 0.34%
Cost per Conversion £138.76
Total Conversions 29
Either google ads is doing a REALLY bad job for me or the reporting doesnt get every single order as we get hundreds of orders and 99% of our advertising is through google ads.
Normal search engine rankings are poor so I cant see that it's bringing all the business in but can the conversion tracking be wrong?
This is a screen shot from google reporting the clicks etc
4shared.com - free file sharing and storage I am thinking I should just disable all keywords which have no conversion but conversion reporting seems wrong so i dont know what I should do.
Any help would be great!
Thanks