If you use quotes around your keyword or phrase then it will give bring back results within Google on your exact keyword or phrase.
So if you type in "web hosting" including the quotes into Google's search engine then it will only find search results that include that exact keyword.
It will not include things like: "the web is a wonderful place or the hosting provider is quality."
It will only return results that include things like: "the web hosting provider is good to use for".
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